Hari TV Blazes a Trail with Innovative Roadshows for Public Interest Content
In a pioneering move, Hari TV is redefining how public interest content reaches and resonates with audiences across Sri Lanka. Traditionally, roadshows have been a staple for marketing and sales, but Hari TV is using this dynamic platform to ignite crucial conversations on national issues and foster public engagement like never before.
Since April 2024, Hari TV has been on a mission to elevate awareness and understanding of vital themes such as economic governance and democratic reform processes. Partnering with Factum, Hari TV has launched a series of groundbreaking roadshows designed to captivate and educate Sinhala-speaking audiences. These events have transformed traditional roadshow formats, incorporating engaging elements that ensure participants are both entertained and informed.
Hari TV’s roadshows are unique for their:
* Dynamic Screenings: Attendees are treated to short, impactful video clips from Hari TV’s popular social media series, including skits like Rahu Ketu Maruwa and Tiktok Filter. Each clip is accompanied by a QR code, allowing participants to explore full episodes on their smartphones. For many, this novel experience is made accessible by dedicated team members who assist with scanning and navigating the content.
* Cultural Engagement: The inclusion of a Virindu folklore artist enriches the experience, infusing traditional music into the event and creating a vibrant atmosphere that encourages participation and connection.
* Interactive Participation: A skilled compere leads the show, engaging audiences and making them feel comfortable to share their views. Participants can also showcase their talents through singing and dancing, adding a personal touch to the discussions.
* Thought-Provoking Games: The interactive wheel game invites participants to speak on various social or economic issues, sparking thoughtful dialogue and ensuring that every voice has the opportunity to be heard.
The success of these roadshows is evident in the enthusiastic responses from diverse audiences. Women, in particular, have found a welcoming space to express themselves, celebrate their roles in society, and engage in meaningful discussions about the future of their communities.
Reaching audiences across four provinces—Kurunegala, Gampaha, Kundasale, Negombo, Puttlam, Galle, and Tissamaharamaya—Hari TV’s roadshows are breaking new ground. By blending educational content with cultural and interactive elements, Hari TV is not just capturing attention but fostering a deeper understanding of pressing national issues.
January 2, 2025
